Copywriting training distilled from 50+ years as professional writers
What we do
Writing is a craft. And like any craft it can be learned
That’s why we teach a process for the craft of business copywriting. A process that helps your writers understand:
- Who they’re writing for
- What they need to hear
- How to move them to action (which, in the end, is all that really matters)
There’s more, of course. We cover features vs benefits, message hierarchy, story hooks, writing style, active vs passive language, tone of voice, grammar essentials and proofing.
But fundamentally, we equip your writers with a tool they’ll use day after day.
A repeatable process for effective copywriting.
Why do you need copywriting training?
Because every word, internal or external, reflects who you are
Because while everyone can write, not everyone can write well
Because it's easier for someone to do nothing than something
Because great leaders are not always great communicators
Because it ain't (just) what you say - it's the way that you say it
The formalised step-by-step process for copywriting really helped me think about the purpose of my writing and what is has to achieve. Having a process to follow definitely makes it easier.
What we believe
Good writing has never been more important.
The mood is changing. We’re wise to manipulation. And we’re fed up with it.
So will you win new customers with a better algorithm? Build better relationships by pumping out tweets or pimping your Instagram?
Here’s what you can do instead. Persuade people with quality copy. Considered words. Messages that resonate. Stories that engage. Calls to action that get results.
Writing that shines with authenticity and passion.
Your training approach was spot-on. Not only did you help us with our new brand copy, which gave us a strong insight into our brand and style, but you knew exactly what we were trying to achieve.
The end result is consistency across the team, fewer words with more impact, and a tone of voice that we feel is just right for us.